11 Comments

Maybe I'm just a masochist but I watch Newsmax quite a bit. With your background at Fox, what do you think Newsmax is doing wrong and how can they do better? Is it intellectual dishonesty or more a matter of style, presentation and polish?

Expand full comment
author

I haven't watched long enough to really be an expert, but when I have, the problem has been essentially everything.

Ideologically, they know to be conservative, even if they don't fully understand what that means. They know to rah-rah Republicans and never criticize Trump, which is a shade less than intellectual dishonesty, but certainly limits knowledge and makes predictable TV.

Intellectually, they're not deep at all, which is a combo of young people reporting who just don't have the ability to bring the knowledge and context of issues properly into play. They often remind me of an 8-year-old boy pretending to shave, because he knows that's what men do.

Style wise, they're horrible. While things like looks and dress perhaps shouldn't make a difference in news credibility, it's a visual medium. When your anchor has ill-fitted clothes or looks like he just left his first job driving the bus, it affects viewers. Segments are too long. Teases don't work. Field reports look amateurish.

The anchors/reporters at Fox, by and larger, are good looking, well educated, really smart and driven to do their best, both editorially and in delivery. You can't easily replicate that with a bunch of just-past-college kids doing their best to be a conservative.

Expand full comment

My husband and I are in our 50s and haven’t watched cable news for at least 5 years. In fact, we don’t watch live TV at all, and there are many like us that we know. It’s not just the kids.

Expand full comment
author

I'm pretty much the same way, although will still tune in for big events. Other people watch it all day, though. Right now, their business model is great.

Expand full comment

My parent still watch it all day, but they’re 83 and 91. Idk anyone my age who does.

Expand full comment

Its NOT the Old FNC when strong conservative

& they would never fire Tucker or censor Gingrich

Dont how its rectifying anything

Miss Steve Hilton on Sundays

Revive the old Rodger Ailes FNC but updated for Today

Expand full comment

Ken, I'm not sure Fox News is "the only conservative option." I watch Fox Business more than Fox News. A business-centric approach to news is like President Trump's financially centered view of foreign policy: anchored in reality. And Fox Business (especially morning anchor Stu Varney) strays from stocks and bonds so often it's almost as if FBN is trying to correct the mistakes of its sometimes wayward corporate brother. I consider Maria Bartiromo the best news anchor on TV. Her Sunday show is certainly superior to Fox News Sunday. Larry Kudlow's show is far superior to any of the entertainers who vied for the chair once occupied by O'Reilly and Carlson. No, Ken, I haven't forgotten how to read the ratings. FBN's affiliate coverage is incomplete -- I rarely find it in hotels or on cruises. They're not even competing in East Coast prime time. But when in live coverage it is arguably doing the best job in TV news, a standard set high by y'all at Fox News during the Roger Ailes era.

Expand full comment
author

That's a fair point, Jim. In my head I somewhat lump those two channels together, since they're different on the dial, but have so many overlapping features, from offices to executives to on-air talent, that I think of them as a lesser-watched extension of FNC.

If Fox News "looses" a viewer to FBN, that's a boon, since FBN viewers are worth several times as much for advertisers than FNC viewers.

Expand full comment

Ken, unless this is fakenews, this is what employees at Fox News are having to deal with and what anyone still watching Fox News is supporting.

"BREAKING: We've obtained internal docs from @FoxNews employees. Fox Corp is celebrating Pride by encouraging employees to read about “glory holes,” supporting a group that gives sterilizing hormones to homeless youth, & deployed woke AI to monitor everyone."

https://threadreaderapp.com/thread/1669457286677291008.html

Expand full comment
author

It's not fake, but it's spun in a way that makes it look more intrusive than it actually is.

Since Ailes, the Fox HR department is definitely now pretty typical of what you see in a lot of large corporations. There's emails supporting "Pride Month" and whatnot, and I would've found it to be unneeded pandering if I'd still been there.

That said, I spoke to a couple Fox employees and none of them had even seen it. It was undoubtedly in some HR linked document, but they didn't really have to "deal with it." They were as surprised as you to read about it.

And yes, those books aren't in my library, and I have no idea if they're kinda mainstream or all about glory holes. I know Huck Finn isn't all about young kids talking about "n------rs" but you could make it look that way if you were trying to prove a point.

Similar to the sterilization thing. This wasn't some fringe gay group, but the Los Angeles LGBT Center. That's become mainstream to the LGBT movement, which is (or at least should be) the real crime.

So yes it's real stuff. Most employees were unaware. Personally, I think it's best to judge a news outlet on what you can actually see them report ... they're not hiding it; it's on TV.

By that standard, I think the average conservative watching Fox should still be pretty happy, but that's up to each viewer.

Expand full comment

Isn't the point that, just like Marxism, this kind of garbage spreads like a cancer throughout an organization and culture? I quit watching any of the News Division reports years ago because I couldn't stand the bias. It appeared even then that the owners kept the talking heads on for the ratings and their ideological slant came out through the News Division and, with the firing of Tucker, even the ratings apparently aren't that important to them.

Expand full comment